For nearly 25 years, Southern Vacation Rentals has been a local leader in providing property management services across the Gulf Coast.
Earlier this year, Southern launched a new website, JoinSouthern.com, as part of an initiative aimed at partnering with property owners in all areas of operation. Through the website, prospective owners can learn about Southern’s services including property, revenue, and financial management as well as marketing services and Southern’s high-tech, high-touch approach to client care. Additionally, on JoinSouthern.com, owners can watch a video highlighting the services Southern offers.
Currently, Southern manages approximately 1,200 vacation rental properties across the Gulf Coast, with the intent to continuously grow.
Consistently working to improve vacation rental management, Southern has set themselves apart from other rental management companies. With a comprehensive maintenance plan, zero startup cost, and so much more, Southern’s main goal is to maximize revenue while minimizing costs. Owners at Southern benefit from small company service and attention while simultaneously enjoying big company systems, technologies, and marketing.
Typical vacation rental models have one property manager with a large portfolio and nearly no time to communicate with the owner. By assigning portfolio managers to a subset of 30-40 properties, each property receives the attention and care it deserves. Portfolio managers handle all aspects of the properties, from overseeing cleanliness standards to responding to work orders and communicating with owners.
When it comes to revenue management, Southern’s revenue team monitors market trends, competitor tactics, local events, and more to dynamically adjust rates on a continuing basis. Since employing dynamic pricing strategies, the company has seen an average 10% increase in occupied nights. This summer, Southern offered new minimum night requirements, allowing guests to enjoy more flexibility in their arrival date. With this practice, Southern surpassed their revenue goals for summer and set a higher bar for the 2020 season.
Owners also benefit from in-house marketing and accounting teams at Southern. Southern’s marketing team is successful at reaching guests in every stage of the marketing funnel, keeping them continuously engaged and developing brand loyalty. Southern’s accounting team offers financial services including monthly statements, managing accounts payable, and tax documents.
In addition, Southern takes a unique approach to client care. The company recently merged their sales and guest services departments to form the client care department. Operating under the marketing and sales division, the department’s goal is to offer a richer customer experience from start to finish.
To speak to Southern, visit JoinSouthern.com or call at 855-335-0875.