An expansion by Shipt will create more than 800 new jobs in the Birmingham area within the next several years, officials with the same-day delivery company said Thursday.

Founded in Birmingham in 2014, Shipt is a membership-based online grocery marketplace that delivers food and other items through a website and an app. Its service is available to nearly 50 million households in more than 150 markets across the country.

At a formal announcement Thursday at Shipt headquarters, founder and CEO Bill Smith said the company is recruiting across all departments and focusing its growth on Birmingham. He said the company plans to primarily recruit employees from within the city and the surrounding area. 

"Shipt was founded and has flourished in Birmingham, and we would not have reached the success we have today without the continued support of this community," Smith said. "As a rapidly growing technology company, we feel fortunate to be able to offer an avenue for creating highly skilled jobs within Birmingham. 

The city of Birmingham has committed up to $1.7 million to support Shipt through programs aimed at professional skill development, hiring local workers and attracting software engineers and data scientists.

“With this development package, we'll be able to deepen our roots in our hometown, helping establish Birmingham as a center of technology and innovation not only in the South, but also within the United States," Smith said.

The Alabama Department of Commerce projects that the Shipt expansion project will generate $1.1 billion in new payroll over 20 years.

“Shipt is a highly successful company that sprang from Birmingham’s innovation environment, and its decision to accelerate its growth in the city speaks volumes about the potential they see for growth there,” said Greg Canfield, secretary of the Alabama Department of Commerce. “We hope this becomes a signpost project that leads the way for the growth of innovation opportunities in Birmingham and across the state.”

In 2017, Target bought Shipt for $550 million in an effort to boost same-day delivery of most of its in-store products.