FORT WALTON BEACH — Burgers are selling like hot cakes in Fort Walton Beach after the International House of Pancakes, IHOP, made an announcement Monday that got folks talking.
IHOP, the chain restaurant named for its vast selection of pancakes, is now called IHOb — The International House of Burgers.
"The burgers sold like crazy yesterday," said Jenna Combs, head server at the IHOb restaurant on Miracle Strip Parkway. "Almost every customer who walks through the doors asks us about the change."
IHOb's name change accompanies the launch of its steak burger line — Jalapeno Kick, Cowboy BBQ and Mega Monster, to name a few.
Combs said she assured customers the name change isn't permanent.
"It's just a promotional thing," she said. "It was just a funny advertisement."
IHOP's announcement Monday did not clarify that the name was only temporary.
Media outlets such as CBS News, People Magazine, Forbes and the Washington Post published articles online informing readers about IHOb. Hundreds of thousands of people also took to social media to offer their 2 cents about International House of Burgers.
Even Burger King took a moment to poke fun at IHOP via Facebook and Twitter, announcing it had also changed its name to "Pancake King."
Comb said Wednesday the IHOP, or IHOb, promotion will last until August.